Founded in 2003 by passionate service industry veterans, Equity Travel started as an inbound tour operator based in Sydney and has been very active in the source market, China, since the commencement of the business. The owners and the management team of Equity Travel have over twenty years' experience in tourism industry with profound knowledge of the China market especially in the inbound sector.

With development over more than fifteen years, the company has built a solid network to provide seamless land services across the country. The headquarters remains in Sydney and is supported by branches in Gold Coast and Melbourne with overall coverage of operations in Australia nationwide.

Starting out from aligning all the components in tour management to make customers happy, Equity Travel has undergone all the hard yards through different phases. Successfully identifying what's needed and putting together every piece of the jigsaw have set us apart from the rest of the fierce competition. Understanding what Chinese travellers want and riding the fast-paced trends have gained us strong growth. We believe the essence of destination management comes down to making all the tour components compliment each other.