Jones bay wharf

Our History

Equity Travel began life in 2003, servicing a small number of travel partners in China from a tiny office in Ultimo Sydney Australia. Today we are amongst the leading inbound tour operators in Australia with offices in Sydney, the Gold Coast and Guangzhou. Our offerings have expanded including coach charters, event and incentive travels management, small luxury or VIP groups management, outbound travels for individuals and groups from Australia to the world and much more.


We have a strong web presence in Greater China and East Asia via our B2C leisure travel site EnjoyAus.com and boast in-house web design, development and marketing expertise. Our Australian offices are IATA, ATAS and AFTA accredited travel agencies capable of handling any travel request, large or small.

Our Numbers
Speak For Themselves

Our highly organised, professional team is dedicated to ensuring that the thousands of travellers that visit Australia under our care each year experience enjoyable, meaningful holidays and leave our shores with memories to last a lifetime. Our tours are sold by national, household-name travel operators in China, Taiwan and Hong Kong. Unlike many other tour operators in our sphere, we live and die by customer satisfaction. We offer potential new partners identical levels of commitment.
Travellers Each Year
Hours of Trainings

We Value Relations

We value relationships. Equity Travel Group works closely with Tourism Australia and all state/regional tourism organisations throughout Australia. The company both advises these offices on China/Greater China matters whilst taking on board new products, trends and information that they provide. From tourism suppliers we value service and accuracy above all else, and repay that with our loyalty. We're constantly assessing new, existing and revamped tourism products throughout Australia in search of the very best for our travellers.

Latest News


enjoyaus.com to rebrand


Travel trade: See you at ATE!


Vivid Sydney 2018


Best season to experience the Great Barrier Reef


Suite 88, 26-32 Pirrama Road,
Pyrmont NSW Australia




+61 (0)2 9660 8881

Email Us


We would like to appeal to all our clients to, please, respect our COVID policies and abide by them.
These policies are designed to make sure we stay open throughout the pandemic to look after your travel needs but above all, make sure our family members stay as healthy as possible during the pandemic.

Our super simple 3 point policy:

1. Appointment is essential

Please make sure to call and make an appointment before coming to visit our office. We have been working on heavily reduced hours during the pandemic. Without the confirmation of the proposed appointment, our office may not be open to any walk-in customers.

2. Wear a mask

This is not negotiable, you must wear a mask if you are having an appointment at our office. If our staff wear masks and our clients wear mask, the risk of transmission of the virus indoors, where social distancing can’t be strictly adhered to is minimised as effectively as possible.

3. Hygiene

Alcohol based sanitiser station is set up at the entry of our office where you must sanitise your hands. We thank you all for your kind cooperation in abiding the above rules, which are designed to keep all of us safe of this dreaded virus.